You’re great. Tell the world.

by Jennifer Smith

26 May 2009

Managing information and creating the right environment for sharing and creating knowledge can make a phenomenal difference to a business. But explaining the benefits of information or knowledge management, or some of the finer details of IT, to a business can be almost impossible.

We’d like to help Information, Knowledge and IT Consultants to communicate the benefits of the skills and knowledge they bring to a business. So, we’re hosting a Marketing Masterclass on Tuesday 7 July, and you’re all invited.

We’re delighted to have marketeer and author Chris West as the speaker for the evening. Chris will take us through what we need to know about marketing — getting the right strategy, the research we need to do, and how to communicate our messages in the best ways to the right people. We will look at branding, positioning and identifying our unique selling points — and do so in the jargon-free language for which Chris’ books have achieved an enviable reputation.

Before the Masterclass, I’ll give a short talk about the new opportunities for Information Professionals in small businesses, and how we might overcome the challenges of marketing our skills to this new sector.

And of course there’ll be networking with wine and nibbles afterwards at the gorgeous Garden Court at Lincoln’s Inn Fields.

Do join us if you can. For more details and booking see http://www.oneis.co.uk/events