Marketing Masterclass

You’re Great. Tell The World.

5:30pm, Tuesday 7 July 2009     Tickets: £15 (including VAT)
Garden Court, 57-60 Lincoln’s Inn Fields, London, WC2A 3LJ

Read our blog post about this event. View photos of this event.

Information, Knowledge and IT Consultants have much to offer businesses of every size. The challenge is to communicate the benefits of working with us to our potential customers. And that means...  marketing!

You’re warmly invited to join us for a Marketing Masterclass with Chris West.

Chris will take us through what we need to know about marketing — getting the right strategy, the research we need to do, and how to communicate our messages in the best ways to the right people. We will look at branding, positioning and identifying our unique selling points — and do so in the jargon-free language for which Chris’ books have achieved an enviable reputation.

Before the Masterclass, Jennifer Smith, the co-founder of OneIS, will talk about the new opportunities for Information Professionals in small businesses, and how we might overcome the challenges of marketing our skills to this new sector.

Who should attend?

• Information Management Consultants
• Knowledge and Communications Consultants
• IT Consultants
• IT Support Companies

Schedule

Venue

Garden Court, 57-60 Lincoln’s Inn Fields, London, WC2A 3LJ (Nearest tube: Holborn)

Special book offer

Chris has kindly offered copies of his book, Marketing on a Beermat, to attendees at the special price of £5 (rrp £8.99.) To reserve your copy, add the book to your booking form.

Speakers

Chris West

Chris West is an author, trainer and speaker on marketing. He learnt his trade working in PR and marketing with the mk Group in Norwich, focusing particularly on the strategic side of marketing, understanding exactly what you are trying to say, and to whom.

In 2001 he collaborated with Mike Southon on “The Beermat Entrepreneur”. Published in March 2002, it received excellent reviews and has been at the top of the entrepreneurship book charts ever since. Following this he co-authored the ‘Beermat Guides’: Sales on a Beermat, Finance on a Beermat and (as sole author) Marketing on a Beermat.

Chris has presented to audiences of entrepreneurs, small business founders, corporate managers and business students in the UK, France and America. He has also done a great deal of advisory work and training for entrepreneurs and start-ups, based on the ‘Beermat’ methodology.

Chris West’s web site

Jennifer Smith

Jennifer Smith is the co-founder of OneIS. A qualified librarian, she’s on a mission to improve information management in small businesses. She created OneIS to provide small businesses with a better tool for managing information. Sharing the lessons she’s learnt in marketing information management to small businesses, Jennifer will outline the opportunities and challenges for Information Professionals in this sector.